{"id":100518,"date":"2026-01-21T17:41:01","date_gmt":"2026-01-21T22:41:01","guid":{"rendered":"https:\/\/www.mcguirewoods.com\/?post_type=news&p=100518"},"modified":"2026-01-21T17:41:08","modified_gmt":"2026-01-21T22:41:08","slug":"mcguirewoods-advises-consumer-insights-firm-curion-in-acquisition-of-blue-yonder-research","status":"publish","type":"news","link":"https:\/\/www.mcguirewoods.com\/news\/press-releases\/2026\/1\/mcguirewoods-advises-consumer-insights-firm-curion-in-acquisition-of-blue-yonder-research\/","title":{"rendered":"McGuireWoods Advises Consumer Insights Firm Curion in Acquisition of Blue Yonder Research"},"content":{"rendered":"\n

McGuireWoods advised Curion, a portfolio company of private equity client Summit Park, in its acquisition of Blue Yonder Research, one of the United Kingdom\u2019s leading product insight agencies. The cross-border deal strengthens Curion\u2019s global delivery capabilities for multinational clients and reinforces its position in core end markets where the company has deep experience and longstanding client relationships.<\/p>\n\n\n\n

Headquartered in Deerfield, Illinois, Curion specializes in consumer qualitative and quantitative insights research for brands across a variety of end markets. Curion has over three decades of experience working with Fortune 500 companies to design and execute research that drives innovation, mitigates development risks and ensures that high-quality, differentiated products are brought to market. Summit Park is a Charlotte-based private investment firm focused on investing in lower middle-market businesses. <\/p>\n\n\n\n

Charlotte partner H. Ramsey White III<\/a> and London partner Karl Hemingway<\/a> led the McGuireWoods team advising Curion.<\/p>\n\n\n\n

\u201cIt was our privilege to assist Summit Park\u2019s portfolio company Curion in this strategic transaction, which enhances Curion\u2019s global capabilities and positions the company for continued growth,\u201d White said.<\/p>\n\n\n\n

McGuireWoods\u2019 private equity lawyers advise private equity firms, institutional investors, independent sponsors<\/a>, emerging managers<\/a>, family offices, investment advisers, management teams, lenders and portfolio companies. The firm earned nationwide rankings for M&A and private equity deal work in the Chambers USA<\/a> and Legal 500 United States<\/a> guides.<\/p>\n","protected":false},"excerpt":{"rendered":"

McGuireWoods advised Curion, a portfolio company of private equity client Summit Park, in its acquisition of Blue Yonder Research, one of the United Kingdom\u2019s leading product insight agencies. The cross-border…<\/p>\n","protected":false},"author":4,"featured_media":0,"template":"","tags":[],"industry_tax":[30,24],"international_tax":[],"location_tax":[69,68],"media_role":[],"news_type":[2418],"people_tax":[1490,1627],"practice_tax":[91,189,4124],"site_tax":[2],"class_list":["post-100518","news","type-news","status-publish","hentry","news_type-press-releases","practice_tax-cross-border-transactions","practice_tax-strategic-mergers-acquisitions","practice_tax-private-equity-transactions"],"acf":[],"links_out":[{"id":974,"title":"H. Ramsey White, III","url":"https:\/\/www.mcguirewoods.com\/people\/w\/h-ramsey-white\/","published":"2018-07-22 07:16:37","blog_id":2},{"id":880,"title":"Karl Hemingway","url":"https:\/\/www.mcguirewoods.com\/people\/h\/karl-hemingway\/","published":"2018-07-22 06:47:46","blog_id":2}],"links_in":[],"yoast_head":"\nMcGuireWoods Advises Consumer Insights Firm Curion in Acquisition of Blue Yonder Research - McGuireWoods<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mcguirewoods.com\/news\/press-releases\/2026\/1\/mcguirewoods-advises-consumer-insights-firm-curion-in-acquisition-of-blue-yonder-research\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"McGuireWoods Advises Consumer Insights Firm Curion in Acquisition of Blue Yonder Research - McGuireWoods\" \/>\n<meta property=\"og:description\" content=\"McGuireWoods advised Curion, a portfolio company of private equity client Summit Park, in its acquisition of Blue Yonder Research, one of the United Kingdom\u2019s leading product insight agencies. 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